Design and implement integrated marketing plans aligned with corporate objectives and sales targets.
Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes.
Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously.
Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes.
Oversee development of compelling content for the web, blogs, press releases, social media, email, and product marketing collateral.
Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.
Champion brand storytelling to elevate market positioning and customer engagement.
Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.
Maintain and optimize website content and structure to improve search rankings and user experience.
Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other digital platforms.
Analyze and optimize digital funnels to improve engagement and conversion rates.
Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities.
Evaluate campaign performance through detailed analytics dashboards and data visualization tools.
Translate data into actionable strategies to enhance future marketing efforts.
Develop lead generation and nurture campaigns using CRM and marketing automation tools.
Design targeted email campaigns and retention strategies to improve customer lifetime value.
Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.
Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns.
Manage agency relationships, creative vendors, and media buyers as needed.
Oversee marketing project timelines, budgets, and campaign schedules.
Lead A/B testing and iterative experimentation to drive continuous improvement.
Master’s degree in Marketing, Business Administration, Computer Science, Communications, or a related field.
Minimum 5 years of progressive experience in marketing, with a strong focus on digital strategy, content development, and analytics.
Proven success managing multi-channel marketing campaigns and digital performance metrics.
Hands-on experience with CRM systems, marketing automation tools, Google Analytics, SEO/PPC, and social media platforms