We offer a creative and friendly environment with plenty of opportunity for advancement.
Be part of our next chapter.
francesca’s is writing a new story—one of reinvention, relevance, and bold growth. With 410 boutiques in 45 states, a fast-growing e-commerce business, and a powerful brand, we’re building something fresh in the world of accessible fashion. Following some hard but necessary chapters, we’re now on the rise—and we’re calling in strategic thinkers, boundary-pushers, and builders to shape what comes next.
We’re looking for a data-driven, performance-obsessed marketing leader to drive customer acquisition and retention across digital channels. As Senior Manager, Performance Marketing, you’ll own strategy, execution, and optimization across paid platforms—partnering with internal teams and best-in-class agencies to deliver results that matter. This is a builder’s role for someone who loves testing, scaling, and driving impact in a high-growth, high-velocity environment. You’ll bring both the analytical horsepower and creative spark to move the needle fast—and keep learning as you go.
What You’ll Own
Channel Strategy & Execution: Own the full-funnel paid marketing strategy across search, social, display, affiliate, and CTV—driving efficient acquisition and retention.
Agency & Partner Management: Lead day-to-day execution in collaboration with internal teams and external agencies to ensure flawless delivery and optimization.
Budget Oversight: Manage and allocate paid media budgets to maximize ROAS, LTV, and incremental growth—adjusting in real-time to performance insights.
Data & Testing: Translate campaign data into actionable insights; lead A/B testing across audiences, platforms, creatives, and experiences to fuel learning.
Cross-Functional Campaigns: Partner closely with Creative, Merchandising, and Ecommerce teams to launch conversion-focused campaigns that scale.
Roadmap & Reporting: Build and maintain a test-and-learn roadmap—sharing performance recaps, learnings, and next steps with stakeholders.
Tools & Platforms: Oversee performance marketing tech stack including GA, GTM, schema, product feeds, and email/SMS deployment.
Attribution & Measurement: Ensure best-in-class tagging and tracking; collaborate with data and tech partners to strengthen attribution and identity resolution.
Optimization Mindset: Stay plugged into trends, tools, and benchmarks to continuously evolve strategy and unlock new growth opportunities.
Special Projects: Flex into emerging digital initiatives or cross-functional priorities as needed.
What You Bring
You’ll Thrive Here If You:
Why Now? Why francesca’s?
We’re not starting over—we’re evolving. Building on the strength of our heritage, customer love, and unique brand personality, we’re making bold moves to become even more relevant to the women we serve today. With a clear growth strategy, a re-energized leadership team, and the backing of a passionate community, francesca’s is entering a new chapter—and it’s one you’ll want to help write.
Our Culture + Perks
francesca’s is proud to be an equal opportunity employer. We’re committed to creating an inclusive environment for all voices, identities, and perspectives.
This description is intended to outline the general nature of the role. It is not a contract or guarantee of employment and may be updated as our business evolves.