Regional Account Manager Large Format - West

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.
At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary
The Regional Account Manager (RAM) – Large Format is responsible for driving sales growth within key regional large format retailers crucial to the growth of Electrolit. This position involves close collaboration with local distributors to effectively implement sales strategies and leverage opportunities with field sales teams to create impactful promotions. The RAM builds strong account relationships to foster revenue growth, identifies new business opportunities, and ensures customer’s needs are met through a comprehensive understanding of Electrolit’s offerings. In addition, the RAM maintains regular communication to enhance customer satisfaction and promote contract renewals while advising internal teams based on valuable account feedback.

Location/Region: West 

Principal Duties

• Collaborate with local distributors and Electrolit Team to ensure effective execution of sales plans.
•  Conduct rigorous business planning, selling, and analysis to drive sales growth.
•  Collaborate effectively with external KDP key account managers to drive strategic partnerships and maximize business opportunities.
• Manage retail selling and account management activities to build Electrolit sales in large format retailers.
• Develop, manage, and report on the sales pipeline.
• Conduct market research to identify new opportunities and stay informed about industry trends.
• Build and maintain strong relationships with existing accounts to ensure retention and upsell opportunities.
•  Develop and implement promotions and programming to drive sales at regional retailers.
•  Prepare and present reports on sales performance, market trends, and competitive analysis.
• Ensure compliance with company policies and industry regulations.
• Attend industry events and trade shows to promote the company's services and network with potential regional accounts.

Knowledge, Skills and Abilities

•  Strong understanding of sales and account management principles.
•  Excellent analytical and business planning skills.
•  Ability to build and maintain relationships with key accounts and distributors.
• Proficiency in using sales and business analysis tools.
•  Strong communication, negotiation and closing skills.
•  Ability to work independently and as part of a team.
•  Knowledge of market trends and competitive landscape.
•  Proficiency in CRM/TPM software, Excel, PowerPoint and account management tools.
• Some knowledge in analyzing and interpreting IRI and Nielsen data to drive informed business decisions.
• High level of organizational and time management skills.
• Experience in CPG Industry Beverage Sales Preferred

Qualifications

•  Bachelor’s degree in Business Administration, Marketing, or a related field.
•  Proven experience in the CPG beverage industry.
•  At least 5 years of proven experience in sales and key account management.
• Proven track record of achieving sales targets and business objectives.
•  Experience in managing relationships with regional retailers and distributors.

Other Requirement

•  Legally authorized to work in the USA
•  Reliable transportation
•  Valid driver license and vehicle insurance
• Ability to travel (60% overnight and out-of-region travel, 20% ground travel).

Physical Requirements

•  Must be able to travel extensively within the designated region.
•  Ability to lift and move up to 30 pounds occasionally.
•  Prolonged periods of standing, walking, and driving.
•  Ability to work in various environments, including office settings, retail locations, and trade shows.

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.
Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.Knowledge, Skills and Abilities