Referral Development Specialist/ Marketing

The Referral Development Specialist at Allergy and ENT Associates plays a critical role in strengthening referral relationships with physicians and healthcare providers to drive patient growth. Working closely with the Director of Marketing, this role is responsible for building and maintaining strong connections with referring medical practices, tracking referral trends, and identifying opportunities for expansion.

 The Referral Development Specialist serves as a key liaison between the practice and external providers, ensuring seamless communication, education, and engagement. This individual will lead outreach efforts, coordinate events, and develop targeted marketing materials to support referral development. 

• Partner with the Director of Marketing to develop and execute strategies that increase patient referrals and strengthen provider relationships.
• Track, analyze, and report on referral trends to identify growth opportunities and areas for improvement.
• Serve as a key point of contact for referring providers, ensuring ongoing engagement and satisfaction.
• Establish and maintain strong relationships with identified physicians and medical practices in Houston, Austin, and Dallas.
• Conduct regular meetings with potential and existing referring providers, including physicians, nurses, and other healthcare professionals.
• Address provider inquiries and ensure referring offices have the necessary information to facilitate patient referrals confidently.
• Plan and coordinate conferences, lunch-and-learns, and group events to educate and engage referring providers.
• Represent the company at industry trade shows, conferences, and networking events to expand referral sources.
• Work closely with the Director of Marketing to develop marketing collateral, presentations, and educational materials tailored to referral development.
• Collaboration & Additional Responsibilities
• Act as a liaison between referring providers and internal teams to ensure a seamless referral experience for patients.
• Assist with special projects and initiatives that support marketing and business development efforts.
• Stay informed on industry trends, competitor activities, and best practices to continuously enhance referral marketing strategies.

• Bachelor’s degree in business, Marketing, Communications, or a related field (required).
• Progressive sales, marketing, or business development experience in the healthcare industry (required).
• Strong relationship-building and interpersonal skills to effectively engage with physicians and healthcare professionals.
• Self-motivated, detail-oriented, and highly organized with strong analytical and problem-solving abilities.
• Ability to independently conduct meetings with physicians and employers to market Allergy and ENT Associates and their family of practices.
• Excellent verbal and written communication skills, with the ability to create compelling presentations and marketing materials.
• 50% travel required. 

• Customer Service — Knowledge of principles and processes for providing customer service; the ability to demonstrate a series of activities designed to enhance the level of both internal and external customer satisfaction.
• Organization — Uses time efficiently by prioritizing and planning work activities; is methodical and efficient in structuring tasks to be accomplished.
• Professional Maturity — The ability to separate emotional feelings from the real issues at hand. The ability to legitimately and objectively challenge the substance of our beliefs and biases of our observations.

• Time Management — Managing one's own time and the time of others; the ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Interpersonal Communication — Writes and speaks effectively based on the psychological, relational, situation, environmental and cultural dynamics within the situation 
• Communication — The ability to write and speak effectively using appropriate convention based on the situation; actively listens to others, asks questions to verify understanding, and uses tact and consideration when delivering feedback to others.  

• Physical Activity Level: Prolonged periods of sitting at a desk and working on a computer.

• Physical Demands: Position is in a fast-paced medical office environment; good eyesight and hearing, manual dexterity, and a full range of body motion required; must be able to stand and/or sit for extended periods of time; may require occasional lifting of 25 pounds or more

• Work Environment: Well-lit, heated and/or air-conditioned indoor office setting with adequate ventilation or construction sites with limited utilities; moderate noise (examples: business office with computers and printers, light traffic) with occasional high noise at construction sites; typical schedule is Monday through Friday with regular working hours; Occasional overtime may be required; travel to various locations of clinics will be required

Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation; Moderate noise (examples: business office with computers and printers, light traffic), daily stair climbing; Typical schedule is Monday through Friday with regular working hours; Occasional overtime may be required.