Marketing Manager | Sneaker History

Your Job Description for Marketing Managers

Company Information

Organization Name: Sneaker History About Our Organization: Media company focusing on the current state of the sneaker industry FLSA Status: Exempt Prepared Date: 02-20-2025 Effective Date: 02-20-2025 Hiring Manager Job Title: Head of Content & Partnerships Job Level: Individual Contributor Employment Status: Full-time Regular Primary Location: KINGWOOD, TX

Job Summary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Education and Experience

Bachelor's Degree First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. Master's Degree

Knowledge

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Skills

Basic Skills

• Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
• Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Learning Strategies- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
• Mathematics- Using mathematics to solve problems.
• Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Reading Comprehension- Understanding written sentences and paragraphs in work-related documents.
• Science- Using scientific rules and methods to solve problems.
• Speaking- Talking to others to convey information effectively.
• Writing- Communicating effectively in writing as appropriate for the needs of the audience.

Social Skills

• Coordination- Adjusting actions in relation to others' actions.
• Instructing- Teaching others how to do something.
• Negotiation- Bringing others together and trying to reconcile differences.
• Persuasion- Persuading others to change their minds or behavior.
• Service Orientation- Actively looking for ways to help people.
• Social Perceptiveness- Being aware of others' reactions and understanding why they react as they do.

Complex Problem Solving Skills

• Complex Problem Solving- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Technical Skills

• Equipment Maintenance- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
• Equipment Selection- Determining the kind of tools and equipment needed to do a job.
• Installation- Installing equipment, machines, wiring, or programs to meet specifications.
• Operation and Control- Controlling operations of equipment or systems.
• Operations Analysis- Analyzing needs and product requirements to create a design.
• Operations Monitoring- Watching gauges, dials, or other indicators to make sure a machine is working properly.
• Programming- Writing computer programs for various purposes.
• Quality Control Analysis- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
• Repairing- Repairing machines or systems using the needed tools.
• Technology Design- Generating or adapting equipment and technology to serve user needs.
• Troubleshooting- Determining causes of operating errors and deciding what to do about it.

Systems Skills

• Judgment and Decision Making- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Systems Analysis- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Systems Evaluation- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Resource Management Skills

• Management of Financial Resources- Determining how money will be spent to get the work done, and accounting for these expenditures.
• Management of Material Resources- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
• Management of Personnel Resources- Motivating, developing, and directing people as they work, identifying the best people for the job.
• Time Management- Managing one's own time and the time of others.

Work Context

Communication - Types and frequency of interactions with other people that are required as part of this job.

Role Relationships - Importance of different types of interactions with others both inside and outside the organization

Responsibility for Others - Amount of responsibility the worker has for other workers as a part of this job

Conflictual Contact - Amount of conflict that the worker will encounter as part of this job

Work Setting - Description of physical surroundings that the worker will face as part of this job

Environmental Conditions - Description of extreme environmental conditions the worker will be placed in as part of this job

Job Hazards - Descriptions of types of hazardous conditions the worker could be exposed to as part of this job. This includes the frequency of exposure, and the likelihood and degree of injury if exposed.

Body Positioning - Amount of time the worker will spend in a variety of physical positions on this job

Work Attire - Dress requirements of this job

Impact of Decisions - The frequency and nature of the impact of worker's decisions on the organization

Routine versus Challenging Work - The relative amounts of routine versus challenging work the worker will perform as part of this job

Competition - Amount of competition that the worker will face as part of this job

Pace and Scheduling - Description of the role that time plays in the way the worker performs the tasks required by this job

Primary Job Duties

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Initiate market research studies, or analyze their findings.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Activities

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Time Management - Managing one's own time and the time of others.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Speaking - Talking to others to convey information effectively.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Service Orientation - Actively looking for ways to help people.

Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.

Persuasion - Persuading others to change their minds or behavior.

Operations Analysis - Analyzing needs and product requirements to create a design.

Negotiation - Bringing others together and trying to reconcile differences.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Coordination - Adjusting actions in relation to others' actions.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Tools and Technology

Tools

Desktop computers

• Desktop computers

Notebook computers

• Notebook computers

Personal computers

• Personal computers

Personal digital assistant PDAs or organizers

• Personal digital assistants PDA

Scanners

• Scanners

Tablet computers

• Tablet computers

Technology

Access software

• Citrix cloud computing software

Accounting software

• Fund accounting software
• Intuit QuickBooks
• Tax software

Analytical or scientific software

• IBM SPSS Statistics
• Lyris HQ Web-Analytics Solution
• Minitab
• Nedstat Sitestat
• Online advertising reporting software
• SAS
• StataCorp Stata
• The MathWorks MATLAB

Application server software

• GitHub

Business intelligence and data analysis software

• IBM Cognos Impromptu
• MicroStrategy
• Oracle Business Intelligence Enterprise Edition
• Qlik Tech QlikView
• Tableau

Cloud-based data access and sharing software

• Dropbox
• Google Drive
• Microsoft SharePoint
• Slack
• Software as a service SaaS

Cloud-based management software

• Splunk Enterprise

Communications server software

• IBM Domino

Computer based training software

• Padlet

Content workflow software

• Atlassian JIRA

Customer relationship management CRM software

• Blackbaud The Raiser's Edge
• Constant Contact
• MarketSharp
• Oracle Eloqua
• Oracle Siebel Server Sync
• QAD Marketing Automation
• Sage SalesLogix
• Salesforce.com Salesforce CRM
• Salesforce software

Data base management system software

• Apache Cassandra
• Apache Hadoop
• Apache Hive
• Apache Pig
• Apache Solr
• Elasticsearch
• NoSQL
• Oracle PL/SQL
• Teradata Database

Data base reporting software

• Database reporting software

Data base user interface and query software

• AdSense Tracker
• AEC Software FastTrack Schedule
• Airtable
• Amazon Redshift
• Amazon Web Services AWS software
• ClearEDGE
• Database software
• Databox
• FileMaker Pro
• Microsoft Access
• Microsoft SQL Server
• MySQL
• Oracle Database
• Structured query language SQL
• Yardi software

Data mining software

• Google Analytics

Desktop communications software

• Eko

Desktop publishing software

• Adobe InDesign
• Microsoft Publisher

Development environment software

• Adobe ActionScript
• C
• Microsoft Azure software
• Microsoft Visual Basic
• Microsoft Visual Basic for Applications VBA
• Microsoft Visual Basic Scripting Edition VBScript
• Ruby

Document management software

• Adobe Acrobat
• Adobe Acrobat Reader

Electronic mail software

• IBM Notes
• Microsoft Outlook

Enterprise application integration software

• Extensible markup language XML
• IBM InfoSphere DataStage

Enterprise resource planning ERP software

• Please list out any relevant software applications needed for this role.

Enterprise system management software

• IBM Power Systems software

Expert system software

• Oracle Beehive

Financial analysis software

• Delphi Technology
• Oracle E-Business Suite Financials

Graphics or photo imaging software

• Adobe Creative Cloud software
• Adobe Illustrator
• Adobe Photoshop
• JamBoard
• SmugMug Flickr

Information retrieval or search software

• LexisNexis

Internet browser software

• Web browser software

Multi-media educational software

• Nearpod

Network conferencing software

• LogMeIn GoToWebinar

Object or component oriented development software

• Jupyter Notebook
• Python
• R
• Swift

Office suite software

• Microsoft Office software

Operating system software

• Apple macOS

Presentation software

• Apple Keynote
• Google Slides
• Mentimeter
• Microsoft PowerPoint

Process mapping and design software

• Microsoft Visio

Project management software

• Atlassian Confluence
• Microsoft Project
• Microsoft Teams

Sales and marketing software

• Google Ads
• HubSpot software
• Marketo Marketing Automation

Spreadsheet software

• Microsoft Excel

Transaction security and virus protection software

• McAfee
• NortonLifeLock cybersecurity software

Transaction server software

• Armand Morin MultiTrack Generator

Video conferencing software

• Google Meet
• LogMeIn GoToMeeting

Video creation and editing software

• Adobe After Effects
• Apple Final Cut Pro
• Flipgrid
• Kapwing
• Screencastify
• Screencast-O-Matic
• TikTok
• WeVideo
• YouTube

Web page creation and editing software

• Adobe Dreamweaver
• Facebook
• Instagram
• LinkedIn
• Social media sites
• WordPress

Web platform development software

• Cascading style sheets CSS
• Drupal
• Dynamic hypertext markup language DHTML
• Extensible hypertext markup language XHTML
• Hypertext markup language HTML
• JavaScript
• LAMP Stack
• Oracle JavaServer Pages JSP
• PHP
• Ruby on Rails

Word processing software

• Evernote
• Google Docs
• Microsoft Word

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Reviewed with employee by

Signature: _______________________________ Name (print): ________________________________

Title: _____________________________________________________ Date: _____________________

Received and accepted by

Signature: _______________________________ Name (print): ________________________________

Title: _____________________________________________________ Date: _____________________

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.