Marketing Manager

Job Title: Marketing Manager

Company Overview:

Klass is a fast-growing CPG company known for bringing vibrant, high-quality food and beverage products to consumers across the U.S. and Mexico. We are leaders in the manufacturing, marketing and distribution of food and beverage products in the categories where we participate. Our portfolio includes household favorites that deliver authentic flavor, convenience, and joy to every table. 

With a Mexican identity, our mission for the past 30 years has been to Surprise our Customers with delicious food products of the highest quality to provide them with unique experiences of OUR BRANDS.

It is our commitment to reward hard work, celebrate success and offer career development. If this sounds like a company you are interested in joining, please review the job description below;

Key Responsibilities:

• Develop and execute integrated marketing plans to drive brand awareness, penetration, and sales of our brands in both the US and Mexico
• Lead the strategic planning, positioning, and management of assigned brands within the Food & Beverage portfolio.
• Manage product portfolio, renovation, and go-to-market strategies in partnership with R&D, Sales, and Supply Chain.
• Conduct consumer and market research to identify trends, insights, and whitespace opportunities.
• Collaborate with internal and external creative teams to develop compelling campaigns across digital, social, retail, and traditional media.
• Monitor and report on brand performance, category trends, and campaign effectiveness using data and analytics.
• Oversee marketing budget and ensure strong ROI on marketing initiatives.
• Lead and mentor the marketing team to achieve departmental goals.

We are an equal opportunity employer and welcome applications from all qualified individuals. If you are passionate about marketing and the food and beverage industry, we encourage you to apply.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing management, preferably in the food and beverage industry.

- Strong understanding of digital marketing strategies and tools.

- Fully Bilingual (English and Spanish)

- Excellent communication and interpersonal skills.

- Creative thinking and problem-solving abilities.

- Proficiency in data analysis and performance metrics.

- Ability to work collaboratively in a fast-paced environment.

- Strong project management skills and attention to detail.