Marketing Coordinator

About Emerge:

Emerge is a trusted multi-family Property Management firm that operates A, B, C and new development apartment communities in Texas, Georgia, and Florida. We’re a dedicated firm that strives to deliver exceptional value to our partners, properties, and our residents.

About the Role:

Emerge Living is looking for a Marketing Coordinator to join our team and play a crucial role in the development and execution of social media and other campaigns. This position involves working closely with marketing, Regional Managers, onsite team members and others to strategize and create content that aligns with the overall brand goals. The coordinator is responsible for analyzing target audiences, identifying trends, and utilizing various social media platforms to enhance engagement and drive traffic. Additionally, this role is tasked with tracking campaign performance, adjusting strategies as needed, and ensuring consistent messaging across all channels.

What You Bring: (Requirements)

• Bachelor’s degree preferred.
• Employment history that demonstrates a customer centric approach (internal customer and external customer) to the core business with proven ability to develop/execute marketing plans that accomplish objectives as well as facilitate the successful performance of others.
• Proficiency in Microsoft Office (e.g., Word, Excel, Outlook)
• Prior experience in social media marketing and familiarity with a variety of social media platforms.
• Diverse digital marketing skills, including knowledge of digital media technology and an awareness of the latest trends in digital marketing.
• A background in multifamily or hospitality is advantageous but not mandatory.
• Ability to manage multiple tasks effectively, including the outlined job responsibilities as well as special projects.
• Strong analytical, quantitative, and computer skills are preferred.

What You’ll Do: (Responsibilities)

Strategy Development

• Develop and implement a comprehensive social media strategy that aligns with the Salty Rose brand positioning and marketing goals. Identify target audiences and create content that resonates with clientele.

Content Creation

• Produce visually stunning and engaging content that showcases our communities, including high-quality images, videos, and written copy. Ensure all content meets brand standards.

Platform Management

• Manage and curate content across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and emerging platforms relevant to the market. Stay updated on platform trends and algorithm changes.

Community Engagement

• Engage with the community by responding to comments, messages, and mentions in a timely and personable manner. Encourage user-generated content and reviews.

Campaign Management

• Plan and execute social media campaigns for the community’s special events, and promotions. Monitor and analyze campaign performance, adjusting strategies for optimal results.

Analytics and Reporting

• Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on social media performance. Use insights to refine strategies and enhance engagement.

Stay Updated on Industry Trends

• Remain informed about industry trends, competitor activities, and emerging technologies to maintain the hotel’s competitive edge. Integrate innovative features and functionalities into the social media strategy.

Brand Advocacy

• Encourage employees to act as brand advocates on social media, fostering a culture of pride and engagement. Develop guidelines for staff participation in social media activities.

Personalization and Exclusivity

• Tailor social media content to convey a sense of exclusivity and personalized attention. Highlight unique experiences and offerings available.

What Motivates You:

• Impact: You thrive on improving the lives of residents, exceeding budgeted expectations, and contributing to the company’s success.
• Challenges: You embrace obstacles as opportunities, proactively seeking and implementing solutions.
• Growth: You’re inspired by being part of a fast-growing organization and contributing to its continued success.

What We Have to Offer:

• Medical, Dental, Vision, Disability and Life Insurance
• Employee Wealth Program
• 401K Plan
• Generous PTO
• Growth Opportunities