Marketing Coordinator

A marketing coordinator plays a crucial role in executing marketing campaigns by managing various tasks, coordinating with teams and vendors, and tracking performance metrics. Key responsibilities include content creation, social media management, event coordination, data analysis, and preparing reports to effectively promote a company’s products or services.

Position Duties and Responsibilities

• Campaign coordination: Assist in developing and implementing marketing and advertising campaigns, including creating marketing timelines and coordinating promotional events.
• Content management: Create and manage content for various platforms, ensuring a consistent brand voice. This includes social media posts, website copy, and marketing materials.
• Campaign support: Assist with the planning and execution of marketing and PR campaigns, including preparing promotional materials like brochures and newsletters. 
• Content and digital support: Write and coordinate content for websites and social media, help update databases, and maintain media assets. 
• Data and analytics: Track marketing performance, analyze campaign data, and prepare reports to measure effectiveness.
• Vendor and team collaboration: Communicate and collaborate with internal teams, external vendors, and other stakeholders to ensure projects run smoothly.
• Administrative support: Maintain marketing databases, schedule content, and assist with administrative tasks like budget monitoring and SEO tracking. 
• Coordination: Help coordinate promotional events, trade shows, and other marketing activities. 
• Other Duties as Assigned 

Qualifications

• Education: A bachelor's degree in marketing, communications, business, or a related field is required. 
• Software proficiency: Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software like HubSpot, Salesforce are essential. Communication: Excellent written and verbal communication skills, including copywriting and editing.
• Organization: Strong project management and organizational skills, with a keen attention to detail.
• Technical skills: Proficiency with various marketing platforms and channels, digital marketing best practices, and analytical tools. Industry knowledge is a plus, would prefer someone from the oil and gas sector, waterworks sector, renewables or an engineering company.
• Creativity: Ability to contribute creative ideas for campaigns and content.  
• Digital marketing tools: Knowledge of social media platforms and scheduling tools (e.g., Buffer, Hootsuite) and email marketing tools (e.g., Mailchimp) is required. Experience with Google Analytics, Canva and other online marketing tools is a plus. 
• Organizational skills: Excellent organizational skills, attention to detail, and the ability to multitask and meet deadlines. 
• Communication skills: Strong verbal and written communication skills are necessary for interacting with internal and external stakeholders. 
• Analytical skills: The ability to analyze data and understand marketing principles and digital marketing. 
• Other skills: Creativity, proactivity, and flexibility are also valuable attributes for this role. Ability to translate complex technical information into clear, customer-facing content. Familiarity with marketing to procurement teams, project managers, operations personnel, or engineering firms.