Growth Marketing Manager

We are looking for a driven, creative, and data-oriented Growth Marketing Manager to lead the execution of our core marketing initiatives across HubSpot campaigns, social media, paid advertising, and events.

You will collaborate closely with a fully remote team and play a key role in increasing brand awareness, driving engagement, and supporting pipeline growth through integrated digital and event-based marketing efforts.

This role is ideal for a hands-on marketer who enjoys building, testing, and optimizing campaigns end to end from strategy and creative development to execution, measurement, and iteration

Key Responsibilities

Campaign & Growth Marketing

• Own the planning, execution, and optimization of integrated marketing campaigns using HubSpot.
• Build and manage HubSpot workflows, email campaigns, forms, landing pages, and reporting dashboards.
• Partner with internal stakeholders to align campaigns with business objectives and growth goals.
• Monitor campaign performance, analyze results, and continuously optimize based on data and insights.

Social Media Strategy & Execution

• Own the company’s social media strategy and execution, with a primary focus on LinkedIn (organic and paid).
• Develop and maintain a consistent content, posting, and advertising calendar.
• Create and publish engaging, on-brand content that balances technical thought leadership with accessible, creative storytelling.
• Manage paid social campaigns, including targeting, creative testing, budget optimization, and performance reporting.
• Research competitors and industry trends to inform content strategy and experimentation.
• Test and explore additional platforms (e.g., Instagram, X/Twitter, TikTok) as appropriate.

Events & Field Marketing

• Plan and execute in-person and virtual events, including conferences, trade shows, webinars, and roundtables.
• Own the full event lifecycle: strategy, budgeting, logistics, vendor coordination, onsite execution, and post-event follow-up.
• Collaborate with internal teams to ensure events support brand awareness and pipeline goals.
• Track event performance and ROI, including lead capture and post-event engagement.

Reporting & Optimization

• Regularly report on marketing performance across campaigns, social, and events.
• Translate data into clear insights and recommendations for stakeholders, including leadership.
• Use experimentation and testing to continuously improve results across channels.

Qualifications

• 2–5+ years of experience in growth marketing, digital marketing, or campaign-focused roles.
• Hands-on experience managing campaigns in HubSpot.
• Proven experience running organic and paid social media campaigns, especially LinkedIn.
• Experience planning and executing marketing events (virtual and in-person).
• Strong analytical skills with the ability to measure performance and optimize accordingly.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
• Creative, proactive, and solutions-oriented mindset with a strong sense of ownership.
• Experience in energy, SaaS, or other technical industries is a plus but not required.