World Wide Consumer Solution Services Creative Strategy Lead – Performance Marketing

HP is seeking an experienced, forward-thinking Marketing Creative Strategy Lead to join our fast-paced Worldwide Consumer Services and Solutions Marketing Team. This individual will develop data-led creative strategy, overseeing the creation of performance marketing campaign content that will motivate enrollments in one of HP’s fast-growing services and subscriptions. In this role you will craft performant based creative briefs, partner with Agencies to develop customer focused creative campaigns and skillfully action feedback throughout the creative review and approval process, all whilst engaging and influencing key stakeholders throughout content development.

A successful candidate for this role will be self-driven, customer focused and capable of juggling multiple high-impact projects under tight deadlines. You will have a solid foundation in performance marketing and the ability to plan and execute agile cross-channel creative campaigns and regular content optimizations that reflect on-going customer learnings.

Key Responsibilities:

• Performance Marketing Creative Execution: Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.  

• Campaign Management: Manage the creation of all campaign materials, ensuring they align with marketing objectives and brand guidelines. Oversee the campaign budget, ensuring funds are allocated effectively.

• Performant-focused Strategy: Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration. Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.

• Drive Go-To-Market Success: Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.

• Stakeholder Collaboration: Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

Qualifications and Requirements

• Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a nice to have.

• 8+ years of proven experience in Marketing Communications, performance marketing and creative campaign development, ideally within technology or consumer software.

• Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.

• Excellent written and verbal communication, including crafting compelling briefs and presentations.

• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.

• Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Preferred Qualifications:

Experience in marketing consumer mobile applications and/or SaaS products.

Familiarity with the printer, PC, or consumer services.

Experience in digital performance marketing content creation and management.