Vice President, Brand & Marketing

Essential Duties & Responsibilities

Enterprise Brand Leadership

• Serve as the lead steward of the health system’s brand, ensuring clarity, consistency, and differentiation across all markets, platforms, and experiences.
• Define, evolve, and protect the enterprise brand strategy, value proposition, and narrative to support growth, reputation, and trust.
• Ensure brand alignment across clinical, digital, consumer, employer, philanthropic, and community-facing initiatives.
• Lead brand architecture, visual identity systems, messaging frameworks, and brand governance across a complex, multi-market organization.

Marketing & Growth Strategy

• Develop and execute an integrated marketing strategy aligned with enterprise growth priorities, including service line growth, geographic expansion, digital health, and consumer acquisition and retention.
• Oversee demand generation, lifecycle marketing, and personalization strategies to drive awareness, access, utilization, and growth.
• Partner closely with enterprise strategy, service line, digital, and market leaders to translate growth priorities into actionable marketing plans.
• Establish performance metrics, KPIs, and measurement frameworks to assess marketing effectiveness, ROI, and contribution to enterprise growth.

Consumer Experience & Loyalty

• Champion a consumer- and family-centered approach to marketing and engagement, grounded in empathy, trust, and data-driven insights.
• Collaborate with experience, digital, and access leaders to deliver cohesive, on-brand experiences across the patient and family journey.
• Lead strategies that build long-term loyalty, advocacy, and emotional connection with patients, families, and communities.

Strategic Partnerships & External Engagement

• Lead and manage strategic brand and marketing partnerships that extend reach, enhance credibility, and support enterprise growth objectives.
• Collaborate with corporate, community, media, sports, entertainment, and mission-aligned partners to amplify brand impact.
• Ensure all partnerships align with brand values, pediatric and women’s health mission, and applicable regulatory standards.

Leadership & Team Development

• Lead, inspire, and develop a high-performing, multidisciplinary team across brand, marketing strategy, digital marketing, media, and partnerships.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Oversee agency and vendor relationships to ensure high-quality execution, fiscal responsibility, and strong return on investment.

Knowledge, Skills & Competencies

• Proven success leading brand and marketing strategy within complex, matrixed organizations; healthcare experience preferred.
• Demonstrated ability to drive growth, brand equity, and loyalty through integrated marketing and consumer engagement strategies.
• Experience managing large teams, budgets, and external partners or agencies.
• Deep expertise in consumer insights, digital marketing, and data-driven decision-making.
• Track record of building, evolving, and protecting iconic, trusted brands.
• Strategic and visionary thinker with strong execution discipline.
• Consumer- and mission-centered leadership approach.
• Influential collaborator and trusted enterprise partner.
• Results-oriented, data-driven decision-maker.
• Change leader comfortable navigating complexity and scale.

Qualifications:

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field (required)
• Master’s degree (preferred)

Experience

• Minimum of 12 years of progressive leadership experience in brand, marketing, or growth roles (required)
• Significant experience operating at the enterprise or national level (required)
• Experience within healthcare, health and wellness, academic medical centers, and/or mission-driven organizations (preferred)