Sr. Manager, Marketing Campaigns

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

Job Description:

The Sr. Manager of Marketing Campaigns is responsible for building and managing integrated marketing campaigns, operational processes, and nurture programs for our global marketing functions. This is a global role focused on ensuring marketing strategies and initiatives are translated into scalable, repeatable campaigns and programs. This individual translates marketing strategy into actionable campaign frameworks, nurture flows, and operational models that enable us to scale our efforts globally.

You turn ambitious strategies into high-performing programs and campaigns. You translate business and market goals, ABX strategy, and messaging into clear campaigns, programs, and nurture strategies, then ensure each is planned, governed, documented, and continuously improved across regions. You excel in systematic thinking, driving the processes and frameworks that enable operations with speed, efficiency, and consistency.  

Key Focus Areas:

Campaign Strategy & Program Ownership

• Define and own campaign programs for specific campaign motions (e.g., lifecycle nurture, demand acceleration, launch amplification).
• Develop the campaign strategy, objectives, and structure for each program, including target audiences, intent triggers, sequencing logic, and success definition.
• Design scalable nurture frameworks, including progression logic, stage alignment, and exit criteria.

Campaign Program Management

Lead the end‑to‑end lifecycle of campaign and other programs, including:

• Campaign briefs and program definition
• Global planning and prioritization
• Readiness and performance optimization reviews with Campaign Orchestration

Program & Campaign Process, Governance & Operations

• Own campaign- and program‑level processes, including intake, prioritization, readiness criteria, and retrospectives.
• Document and evolve the campaign development and nurture design process so it is repeatable, scalable, and auditable.
• Partner with Marketing Ops / RevOps on measurement definitions and lifecycle alignment (without owning systems).
• Define and operationalize how global campaign programs are activated by market teams
• Act as escalation and alignment point when global priorities, market needs, and execution realities diverge.

What You Bring

• Campaign Strategy & Program Leadership: 5-8+ years in campaign and/or marketing program management, lifecycle marketing, demand strategy, or integrated marketing roles
• Proven experience designing campaign and nurture programs
• Program Management Strength: Experience providing structure, clarity, and operating rhythm for complex, cross‑team campaign efforts
• Global‑to‑Local Experience: You’ve worked in global models and understand how to operationalize programs across regions without over‑centralizing execution
• Collaborative Leadership: You partner effectively with related cross-functional marketing (Product Marketing, ABX, Markets, Marketing Operations), RevOps, and Corporate Communications teams, operationalizing clear ownership boundaries

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.

Equal Opportunity Employer
At Fluence, we believe great teams are built on a collaborative and connected culture. We’re proud to be an Equal Opportunity Employer and welcome qualified applicants of all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity or expression, genetic information, or any other status protected by law.

Work Authorization
To join our team, you’ll need to be legally authorized to work in the United States at the time of application and throughout your employment, without the need for employer sponsorship. Please note that Fluence does not sponsor work visas for this position.