Marketing Manager

 Who We Are... 

About Us

SmartVault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses, professional accountants, and bookkeepers. In 2017, SmartVault became part of the GetBusy Group, which is AIM-listed and currently trading on the London Stock Exchange. SmartVault continues to operate as a wholly owned subsidiary in the US, but we are now part of a much larger global team with expanded products serving the US, UK, and Australia/New Zealand markets.

Position Summary

The Marketing Manager for SmartPath (a product of SmartVault), will play a pivotal role in shaping brand identity and driving market awareness. Developing and executing marketing strategies that drive awareness, demand, and engagement with accounting professionals – while leveraging AI-driven tools for content creation, campaign optimization, and audience targeting. Collaborate closely with SmartPath Founder, Sales, Client Success, and Product development teams to achieve company objectives and establish SmartPath as a leader in Proposal Software.

This is your chance to help shape SmartPath’s brand voice and be part of a team that is changing the way accountants think about pricing and packages their advisory help to modern clients. This is also your chance to work independently in a supportive environment and build a brand identity and presence!

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote SmartPath’s pricing software among accounting professionals.

• Design and execute demand generation campaigns across multiple channels (email, social, webinars, digital ads, etc.). Focus on driving qualified leads for our sales team.

• Utilize AI-driven tools and platforms (such as ChatGPT, Jasper, Grammarly, or Canva AI) to scale content production across blogs, email campaigns, social ads, landing pages, and thought leadership articles.

• Own Customer Marketing efforts for both prospects and existing customers of SmartVault. Develop nurture sequences, upsell campaigns, and retention initiatives that align with customer needs at each stage of their journey.

• Conduct market research and competitor analysis to identify opportunities for growth and differentiation.

• Manage the marketing budget effectively, allocating resources to maximize ROI and achieve business objectives.

• Collaborate with Sales and Product teams to align marketing efforts with company goals and product roadmap.

• Build and nurture relationships with industry influencers, partners, and media outlets to enhance brand visibility.

• Help build and nurture our growing community of accountants and pricing advocates. This includes creating thought leadership content, participating in online discussions, and amplifying customer success stories.

• Stay informed about industry trends and best practices, continuously adapting marketing strategies to evolving market dynamics.

• Drive initiatives for company and founder to build a strong LinkedIn presence.

• Work with SmartVault Marketing team to do cross collaboration – sharing of posts, webinar promotion, reposting clips from webinars, etc.

Skills & Experience Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field (preferred).
• 3–7 years of proven experience in B2B marketing, preferably within the software or technology sector.
• AI Proficiency – Hands-on experience with AI-driven content tools and marketing automation platforms (Ex: ChatGPT, Jasper, Gramarly AI, Google Analytics, Jasper)
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative + Analytical – Creative enough to craft a great story and analytical enough to measure the impact
• Self-Starter – act and set direction. Be passionate about building this brand

• This role is best suited for someone who’s scrappy, resourceful, and energized by the opportunity to build. You’ll need to operate with a strong sense of ownership—comfortable setting direction, creating structure where there isn’t any, and rolling up your sleeves to get things done.

• It’s not a job where everything is figured out already. You’ll need to move quickly, think critically, and adapt as we grow. But with that challenge comes a unique opportunity: as the most senior marketer on the team, you’ll play a key role in defining the SmartPath brand, shaping our go-to-market strategy, and helping lead the company into its next phase of growth.

• This is a high-impact, high-visibility role—perfect for someone who wants more influence, more ownership, and a chance to make their mark.

SmartVault Team Culture and Values

SmartVault is a collaborative environment, where the number one goal is to solve problems for our customers. We use data to make informed decisions, and we work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people’s lives better at work, so they can focus on higher-value activities in their business or personal lives. Learn more about our business and our values. 

Benefits of Working at SmartVault

We’re striving to make SmartVault the best place to work in Houston. We work in a relaxed environment that emphasizes work/life balance. Our health benefits are top-notch, vacation time is generous, and we encourage community involvement with time off to volunteer. We also offer hybrid remote working. Learn more about our benefits. 

We value diversity at SmartVault, and we're committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse team helps build the best products, deliver the best services, and tackle the diverse and exciting challenges we face.

PRE-EMPLOYMENT CHECKS

We take the security of our business and our duty of care to our customers and their data very seriously, so we need to check that you don’t have any adverse history that could pose a legitimate security risk to our business or customers. To do this, we perform background checks on you if you are offered the job. We will not discriminate unfairly against you based on any information revealed in those checks.

HOW WE USE YOUR PERSONAL DATA

We take data protection very seriously at GetBusy. To find out how we will use your personal data during this application process, please visit GetBusy Applicant Privacy Policy.