Marketing Account Manager

What We’re Looking For

The Marketing Account Manager is charged with successfully planning and executing marketing strategies to increase sales and utilization of PCCA products, services, and business units. 

What You Will Do

• Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.
• Assist the Senior Director of Marketing & Communications in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.
• Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Senior Director of Marketing & Communications.
• Lead cross-functional account teams, including task and deadlines assignment.
• Build and maintain strong relationships and ongoing communications with account stakeholders (including Senior Director of Marketing & Communications and Chief Revenue Officer) to ensure alignment of account goals, strategies and tactics, including:
• Collecting input/content 
• Writing creative briefs, proposals and plans
• Running meetings – setting agendas, leading discussions, following up
• Setting deadlines and ensuring on-time execution/delivery

• Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines

• Presenting creative/campaign elements for review/approval
• Developing and managing account budgets, including outside production costs
• Identifying and tracking impactful performance indicators for accounts, campaigns and channels
• Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement 

• Develop and execute email communications/campaigns for assigned accounts.

• Leverage and optimize marketing channels for maximum effective reach.
• Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
• Maintain proficiency with the PCCA project management software (ClickUp) and collaborate with Marketing Operations Coordinator to ensure deadlines are met.

• May lead and directly manage marketing account coordinators and/or marketing account specialists.

Who You Are

• Bachelor’s degree in marketing, communications, business or a related field
• 6 to 10+ years in marketing roles with progressively expanded responsibilities, including:
  • Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
  • Contribution to digital marketing platforms including website, email and social media
• Excellent communications skills, including written, verbal and public speaking
• Ability to solve problems, adapt to changing needs and make decisions
• Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
• Experience developing key metrics to track and report the impact of overall and specific marketing efforts
• Motivated to stay continually informed of the latest marketing and digital trends

• Experience with marketing automation platforms and Adobe Creative Cloud, including InDesign and Photoshop, a plus

Who We Are

PCCA helps pharmacists and prescribers create personalized medicine that makes a difference in patients’ lives. As a complete resource for independent and health system compounding pharmacists, PCCA provides high-quality products, education and support to more than 3,000 pharmacies throughout the United States, Canada, Australia and other countries around the world. Incorporated in 1981 by a network of pharmacists, PCCA has supported pharmacy compounding for more than 40 years. Learn more at www.pccarx.com.