Inbound Digital Marketing Manager

The Challenges That Should Excite You

SpaceManager Closets has built, installed, and stood behind custom closets and storage solutions in Houston for over 28 years. We manufacture in-house. We install with our own crews. We back every project with a lifetime transferable warranty. We are not a franchise. We are not a big-box upsell. We are the real thing -- and we are growing.

We are looking for a Marketing Manager to own our entire inbound marketing operation. This is not a coordinator role. It is not a social media role. It is a full-funnel inbound leadership position that happens to include social as one of many channels. You will have a videographer as your direct report (already hired, already shooting) and a third-party Google Ads and Meta Ads agency to supervise. You report directly to the CEO.

The Challenges That Should Excite You

• Owning the entire inbound growth engine -- from initial demand generation through to lead conversion and pipeline contribution.
• Developing and testing messaging strategies that resonate with two distinct audiences: homeowners who are planning a remodel or new build, and builders and developers who need a reliable trade partner.
• Building a cohesive inbound content machine across multiple channels -- blog, video, email, LinkedIn, Pinterest, and paid search and social.
• Turning a well-established Houston brand with 25+ years of credibility into the most trusted, most-searched name in custom closets.

What You Will Do

• Design and execute a comprehensive inbound marketing strategy that drives qualified leads into the sales pipeline, consistently, month over month.
• Own the editorial calendar and publishing cadence: 3 SEO-optimized blog posts per week, a biweekly email newsletter, and daily social content across LinkedIn and Pinterest.
• Build and run HubSpot: lead nurturing workflows, landing pages, CTAs, segmented email campaigns, and weekly pipeline reporting to the CEO.
• Supervise the third-party PPC agency running Google Ads and Meta Ads -- set direction, define lead quality standards, review performance weekly, and hold them accountable to CPL and ROAS targets.
• Direct the videographer: content briefs, shot lists, creative review, and approval before anything goes live.
• Track and report on full-funnel inbound performance: organic traffic, keyword rankings, email engagement, social-sourced leads, paid CPL, and lead-to-appointment conversion rate.

You May Be a Strong Fit If You Have

• 3-6 years of marketing experience with demonstrated success building and scaling inbound programs that generate real, qualified leads -- not just traffic.
• Hands-on HubSpot experience: workflows you have built, email sequences you have deployed, landing pages you have launched, and pipeline reports you have owned.
• A working knowledge of SEO: keyword research, on-page optimization, and content gap analysis. You know the difference between content that ranks and content that converts.
• Enough knowledge of Google Ads and Meta Ads to challenge an agency when the numbers don't add up.
• Strong writing skills -- you can write a compelling, buyer-centric blog post and a sharp email nurture sequence in the same afternoon.
• Experience managing a direct report or external vendor against hard performance metrics.
• Comfort with both strategic planning and tactical execution. You can think in funnels and still hit publish.

Bonus: experience in home improvement, residential construction, luxury home services, or any industry where buyers research heavily before they buy.

What Is Already in Place

You are not starting from zero. HubSpot is live. The videographer is shooting. The PPC agency is running. Your job is to lead, unify, and accelerate.

• HubSpot CRM and website platform -- live and operational.
• Videographer on staff and producing video content -- reports directly to this role.
• Third-party PPC agency running Google Ads and Meta Ads campaigns.
• An established Houston brand with 27+ years of market presence and a loyal customer base.
• A CEO who is engaged, accessible, and invested in making the inbound function succeed.