Email & Marketing Automation Specialist

Key Responsibilities

• Oversee, track, and analyze HubSpot statistics from meetings, consultations, and campaign activities
• Create and manage automated workflows, lead nurturing sequences, and campaign-specific automations in HubSpot
• Build and optimize email marketing and SMS campaigns, including audience segmentation and performance analysis
• Develop and refine workflows to improve efficiency and maximize campaign results
• Create and maintain basic landing pages in HubSpot or WordPress to support campaigns when necessary
• Collaborate with the SEO associate and paid acquisition team to establish workflows for each campaign and ensure seamless integration
• Monitor and report on campaign performance, including email open rates, click-throughs, conversions, and ROI tracking
• Ensure CRM data integrity and compliance with email/SMS marketing regulations
• Leverage Zapier and integrations to streamline processes and connect marketing tools
• Stay up to date on best practices in marketing automation, CRM, and campaign performance optimization.

• Email & SMS Campaign Excellence: Develop, deploy, and optimize high-performing email and SMS campaigns that drive engagement, consultations, and client conversions.
• HubSpot CRM Mastery: Ensure accurate tracking of meetings, consultations, and client interactions within HubSpot while building efficient workflows that enhance lead nurturing and client retention.
• Workflow & Automation Optimization: Continuously refine HubSpot automations, workflows, and Zapier integrations to streamline marketing operations and improve efficiency across all campaigns.
• Cross-Team Collaboration: Partner with the SEO associate and paid acquisition team to design campaign-specific workflows, ensuring seamless alignment across marketing channels.
• Landing Page Development: Create and maintain simple, conversion-focused landing pages (HubSpot or WordPress) that support lead generation and campaign initiatives.
• Performance Tracking & Reporting: Monitor KPIs (open rates, click-throughs, conversions, ROI, etc.) for all campaigns and provide actionable insights to guide marketing strategy.
• Data Integrity & Compliance: Maintain clean CRM data and ensure all email/SMS campaigns comply with marketing regulations (CAN-SPAM, GDPR, TCPA).
• Innovation & Growth: Stay current on emerging trends in marketing automation, CRM tools, and campaign strategies, bringing forward recommendations to improve performance.

Skills, Knowledge and Expertise

• 2-4-years of experience
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
• Strong proficiency in HubSpot CRM (email campaign management, workflows, reporting, and automation)
• Hands-on experience with Zapier for integrations and workflow automation
• Proven ability to build, deploy, and optimize email and SMS campaigns
• Experience creating and maintaining basic landing pages in HubSpot or WordPress
• Solid understanding of marketing analytics and ability to track/report campaign KPIs (open rates, CTR, conversions, ROI, etc.)
• Strong copywriting and editing skills for email and SMS campaign
• Excellent organizational skills with a detail-oriented, process-driven mindset
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong communication and collaboration skills for cross-team alignment (SEO, paid acquisition, leadership)
• Bilingual in English and Spanish (preferred), with the ability to create and adapt content for both languages

Benefits